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Privacy Policy

Last updated –

  1. Who we are

    Pardeh is operated by Potio Limited (“we”, “us” or “our”). Potio Limited is the data controller responsible for the personal information covered by this policy.

    This policy explains how we collect, use and protect your personal information when you visit our website, make a reservation, dine with us, attend an event or otherwise contact us.

    Registered address
    56 Fulham High Street, London, SW6 3LJ
    Privacy contact
    info@pardeh.co.uk

  2. Information we collect

    Depending on how you interact with us, we may collect:

    • Contact details: your name, email address and telephone number.
    • Booking and order details: reservation dates, party size, purchases, special requests and event enquiries.
    • Dietary and accessibility information: allergies, dietary requirements or accessibility needs you ask us to accommodate.
    • Transaction information: payment confirmations, billing details and refund records.
    • Communications: enquiries, feedback, complaints and correspondence.
    • Marketing preferences: whether you wish to receive news and offers.
    • Website information: your IP address, browser and device details, and information about how you use our website.

    We receive information directly from you and, where applicable, from reservation, ordering or payment platforms and people making bookings on your behalf.

    If information is needed to manage a booking, fulfil an order or process payment, we may be unable to provide that service without it.

  3. How and why we use your information

    We use personal information only where we have an appropriate lawful basis:

    Purpose Lawful basis
    Manage reservations, orders, payments and events Performance of a contract, or steps you request before entering into one
    Answer enquiries and resolve complaints Our legitimate interests in providing customer service, or performance of a contract where applicable
    Maintain accounting records and meet legal requirements Compliance with legal obligations
    Protect our business, prevent fraud and handle legal claims Our legitimate interests in operating a secure business and protecting our rights
    Understand and improve our service Our legitimate interests in improving the customer experience, with consent where required for tracking technologies
    Send promotional emails or text messages Your consent

    Where we rely on legitimate interests, we consider the impact on your privacy and balance our interests against your rights.

    Dietary and accessibility information

    Information about allergies or accessibility needs may reveal health information. Where we record and use this sensitive information to accommodate your requests, we will ask for your explicit consent. Sharing information alone does not replace this consent.

    You may withdraw your consent by contacting us. This may affect our ability to accommodate the relevant request.

  4. Marketing

    If you opt in, we may send you news, event announcements and offers from Pardeh.

    You can unsubscribe at any time using the link in our emails or by contacting us. Withdrawing consent does not affect the lawfulness of earlier processing.

    Booking confirmations and other essential service messages are separate from marketing and may still be sent.

  5. Who we share information with

    Where necessary, we may share information with:

    • Reservation, ordering and event management providers.
    • Payment processors and banks.
    • Website hosting, IT support and communications providers.
    • Marketing service providers, where you have opted in.
    • Professional advisers, including accountants, insurers and legal advisers.
    • Authorities or other parties where disclosure is required by law or necessary to protect legal rights.

    We share only the information needed for the relevant purpose. Providers acting on our behalf must protect your information and use it according to our instructions.

    Some third-party platforms act as independent data controllers. Their own privacy policies explain how they use information collected through their services.

  6. International transfers

    Some service providers may process information outside the United Kingdom. Where this happens, we ensure that an appropriate legal transfer mechanism is in place, such as UK adequacy regulations or approved contractual safeguards.

    You can contact us for information about the safeguards relevant to your information and how to obtain a copy.

  7. How long we keep information

    We retain personal information only for as long as needed for the purpose for which it was collected, including applicable legal, accounting and record-keeping requirements.

    • Reservations and enquiries: [insert retention period]
    • Transaction and accounting records: [insert retention period]
    • Dietary and accessibility information: [insert retention period; specify whether retained beyond the visit with explicit consent]
    • Complaints and related correspondence: [insert retention period]
    • Marketing records: until you withdraw consent or the records are removed under our retention procedures. We may retain a minimal suppression record to ensure we respect your decision to unsubscribe.
    • Website and cookie information: as explained in our cookie information.

    Records relevant to a dispute may be retained until the matter and any applicable legal requirements have been resolved. When information is no longer needed, we securely delete or anonymise it.

  8. Cookies

    Our website may use cookies and similar technologies to operate correctly and, where enabled, understand website usage or support marketing.

    We request consent before using technologies that require it. You can change or withdraw your choices through cookie settings.

    Details of the cookies used, their purposes, providers and expiry periods are available here.

  9. Keeping information secure

    We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure. Access is limited to people who need it for their work.

  10. Your rights

    Depending on the circumstances, you may have the right to:

    • Access your personal information.
    • Correct inaccurate or incomplete information.
    • Request deletion of your information.
    • Restrict how we use it.
    • Receive certain information in a portable format.
    • Withdraw consent where we rely on it.

    You have the right to object to processing based on legitimate interests. You can object to direct marketing at any time.

    To exercise your rights, contact info@pardeh.co.uk. We may need to verify your identity before responding.

  11. Complaints

    If you have concerns about how we use your information, please contact us.

    You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator, through its complaints page.

  12. Changes to this policy

    We may update this policy to reflect changes in our services or data protection requirements. The latest version will appear on our website with an updated date. Where appropriate, we will notify you of significant changes.